AEO and GEO: one real study, a pile of mythology, and a traffic cliff (opens in new tab)

Generative and answer engine optimization are mostly the SEO industry reselling one real research finding. Here is what genuinely moves AI citations, what is mythology, and the traffic story that matters more than either. In 2024, a team led out of IIT Delhi and Princeton ran the first controlled experiment on getting content cited by AI search engines. They tested nine ways to rewrite a page. The one tactic the entire SEO industry was built on, stuffing a page with the keywords people searc...