Value
blog.dmcc.io·7w

I recently passed my advanced motorcycle test with the IAM. A F1RST, no less. The highest grade. And within hours of getting the result, I’d already started telling myself it wasn’t that impressive.

This happens every time. The thing I’ve been working toward, the qualification, the goal, the milestone, suddenly feels smaller the moment I reach it. Not worthless, exactly. Just… less. As though the act of achieving it somehow deflated the whole thing.

I don’t think I’m alone in this. There’s a term for it: the arrival fallacy. The idea that we assume reaching a destination will bring lasting satisfaction, only to find that satisfaction evaporates almost the moment we arrive. We spend months, sometimes years, chasing something, convinced it matters. And then we get there, look …

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