Maybe promotion isn’t about making money, it’s about helping your work find other people

A few years ago, I republished my post on longcutting at Forge, with the headline asking readers, “What are your favorite anti-shortcuts?”

“Clean the kitchen before you start cooking. Empty the drain rack and dishwasher, clear and wipe down the counters. You might not get something [on] the table as quickly, and you will feel much more relaxed,” Randy Sailer responded, which he learned from Instructions to the Cook by Bernie Glassman and Rick Fields.

I cook much more often than I used to, and on good days, I take Randy’s advice and I clean the dishes before I start. I’m always glad I did, and I feel grateful he shared that with me. I could safely say that there is a principle behind this technique—spend more time up front so you can relax through the process—that I’ve applied throughout my life.

When I think about this, I remember that I write to connect with myself and other people, not necessarily for stats.

Google Analytics tells me that, many days, twice as many people visit this blog compared to a year ago. While I initially felt proud at seeing this stat, especially because I don’t put much effort into promoting this blog, I don’t notice much material difference.

I don’t need the money. As long as people are visiting and reading, that’s all that matters. The extra traffic could be mostly bots, for all I know.

I recently came across a service that offers a simulated AI audience, for people who prefer not to write to nobody.

With the purpose of connection in mind, I’d prefer writing for no audience than a simulated one. I’ve acquired a taste for obscurity, and I’m aware it won’t last forever.

For other people though, no audience probably feels too empty or lonely, so I can see it being useful for them. I wonder if learning to promote your work isn’t just about making money; it’s about opening up your work for other people to connect with. Running away from loneliness can be a strong motivator for connecting with other people.

Every person is wired differently. My hope is that the simulated audience serves as scaffolding to motivate the writer to find a connection with another person, not as a substitute for it.