Ciao. I’ve not written personal weeknotes in a while because I’ve been churning out weeknotes for Extract every Friday afternoon, and that gets out of my system most of what I need to say about work.

The weeknote for this week’s work on Extract is in draft, and I’ll probably finish it tomorrow, but I spent all day Friday writing up our findings and insights for the senior leadership team. A whole day of thinking hard, typing, and suffering with the onset of the lurgy.

Reframe the problem

The beautiful thing about discovery and alpha is learning you had the wrong idea and that you need to change your mind.

There’s some interesting signals emerging. The main one is that the problem we thought was the problem possibly isn…

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