Meta launches $299 smart glasses without Ray-Ban branding (opens in new tab)

Meta Platforms and EssilorLuxottica launched Meta Glasses on Tuesday, a lower-cost line of AI smart glasses starting at $299 and sold under Meta’s own brand rather than Ray-Ban or Oakley. The Adventurer and Fury models start at $299, while the Starfire or Meta Glasses by Kylie model, designed with Kylie Jenner, costs $399. The new glasses keep EssilorLuxottica involved as Meta’s eyewear partner while moving the consumer branding to Meta; several reports say EssilorLuxottica still supplies or ...