Global management consulting firm Alvarez & Marsal has signed a memorandum of understanding with Snoonu, a provider of a ‘super app’ in Qatar’s business landscape.
Founded in 2019, Snoonu is a technology company and multi-service super app, delivering solutions across e-commerce, smart services, on-demand delivery, q-commerce, last-mile logistics, and business solutions.
Under the terms of the partnership, Alvarez & Marsal will act as a knowledge partner to Snoonu’s startup incubator, providing practical guidance across commercial, financial, operational, investor readiness and technology areas. The collaboration is intended to support startups and rapidly growing companies in Qatar with strengthening thei…
Global management consulting firm Alvarez & Marsal has signed a memorandum of understanding with Snoonu, a provider of a ‘super app’ in Qatar’s business landscape.
Founded in 2019, Snoonu is a technology company and multi-service super app, delivering solutions across e-commerce, smart services, on-demand delivery, q-commerce, last-mile logistics, and business solutions.
Under the terms of the partnership, Alvarez & Marsal will act as a knowledge partner to Snoonu’s startup incubator, providing practical guidance across commercial, financial, operational, investor readiness and technology areas. The collaboration is intended to support startups and rapidly growing companies in Qatar with strengthening their operating models and scaling their growth.
The partnership brings together Snoonu’s role within Qatar’s technology and startup landscape with Alvarez & Marsal’s experience advising founders, investors and public sector organizations on performance improvement and value creation.
Colie Spink, Middle East Regional Leader at Alvarez & Marsal, said that the collaboration will focus on translating strategy into action with an emphasis on capability building and real-world execution.
“Our teams are led by senior operators who have built, run and transformed businesses,” said Spink. “We don’t just advise from the sidelines – we lead, we execute and we deliver value. Bringing that experience to Qatar’s startup ecosystem through this partnership with Snoonu will help leadership teams strengthen fundamentals, clear execution bottlenecks and prepare for sustainable growth and investment.”
Hamad Al Hajri, Founder and CEO of Snoonu, added: “This collaboration brings together two strong organisations with shared ambition to support entrepreneurship in Qatar. By combining Snoonu’s role as a national digital platform with Alvarez & Marsal’s global execution expertise, we will provide founders in our incubator with practical support to build stronger operating models and achieve sustainable growth that contributes to Qatar’s economy.”
The partnership comes hot on the heels of Alvarez & Marsal establishing an office in Qatar. The move is part of its expansion in the Middle East and commitment to supporting Qatars’ National Vision 2030 goals.
According to data from Qatar’s official statistics body, Qatar’s startup ecosystem continues to strengthen, with the number of startups growing by 14% over the past year. The collaboration between Alvarez & Marsal and Snoonu focuses mainly on the digital economy segment of the startup scene.