Social media are helping cults to recruit and control members
economist.com
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💻Internet culture
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Jan 8th 2026|7 min read

It began as just another niche game inside Roblox, an American video-game platform. Players wandered through dark forests, exchanged clues and chatted as they explored. Within these spaces a group of adults steered some children into Discord, an online messaging service. They told them that the game’s geometric symbol had real-world power and could connect them to a “higher state”. Entry to the group’s inner circle required proof of loyalty. Children were asked to film themselves performing a series of tasks. At first the challenges seemed harmless. Over time they became more intrusive, with some children pushed into carving the symbol into their skin.

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