Electronic Arts launches EA Advertising, a new way for brands to advertise 'directly into gameplay' (opens in new tab)

Covered by 3 sources including TNW | Artificial-Intelligence, MIT Technology Review

Electronic Arts announced EA Advertising, a new way for brands to connect with fans through its portfolio of games, from stadium signs to custom content.

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Covered in 3 articles

TNW | Artificial-Intelligence·

EA just built a full advertising platform inside its games, and 120 million players are the audience

MIT Technology Review·

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Electronic Arts launches EA Advertising, letting brands integrate directly into gameplay through dynamic, real-time placements, including stadium signage (Assia...