Mååål! covers all local football played by players from 13 years of age: “This is how we reach straight into the lives of our young readers – 10,000 players get mentioned in the largest newspaper in the region,” said Stueland. The promise to readers is to cover local football as if it were the Champions League. To do this, the content comes from two different sources. 1. Robots, built in collaboration with Norwegian news agency NTB, which write automated match reports based on structured da...

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