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Microsoft Advertising now gives exact match total control over ad auctions
ppc.land·6h·
Discuss: r/u_ppcland
🤖Programmatic Advertising
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Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More
seroundtable.com·1d
📄Ads.txt
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Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
ppc.land·1d
🛒Retail Media
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Lionsgate hands FreeWheel exclusive control of its FAST channel advertising
ppc.land·6h
🤖Programmatic Advertising
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Why ad approval is not legal protection
searchengineland.com·4d
📄Ads.txt
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Ad Tech Briefing: Big Tech won 2025 (even when it lost)
digiday.com·4d
🛒Retail Media
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OpenX integrates Amazon's machine learning to filter low-value impressions
ppc.land·3d·
Discuss: r/u_ppcland
🛒Amazon DSP
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Business Matchmaking
reddit.com·3d·
Discuss: r/RedditforBusiness
🤖Marketing Automation
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AI Brand Impact: How to Measure Value Beyond Clicks
wordstream.com·4d
🧠AI Attribution
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iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
ppc.land·1d
🎙️Podcast Advertising
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Looker Studio adds 15 partner connectors in year-end expansion
ppc.land·1d·
Discuss: r/u_ppcland
🤖Programmatic Advertising
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OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
searchengineland.com·3d
🤖Programmatic Advertising
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Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models
digiday.com·3d
🤖Programmatic Advertising
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How digital advertising quietly undermines the news industry
ppc.land·5d·
Discuss: r/u_ppcland
🎯AudienceProject
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Apple bends to Japan's competition law with app store and payment changes
ppc.land·4d·
Discuss: r/u_ppcland
🛒Amazon DSP
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Google slashes audience targeting thresholds to 100 users across all networks
ppc.land·4d
🤖Programmatic Advertising
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IAS Agent promises instant campaign insights without the AI black box
ppc.land·5d
🤖Marketing Automation
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Recipe bloggers warn: Google's AI recipes risk ruining holiday meals
ppc.land·5d·
Discuss: r/u_ppcland
📄Ads.txt
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China mandates new rules targeting platform pricing and behavioral tracking compliance
ppc.land·5d·
Discuss: r/u_ppcland
💱Ad Exchange
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John Lewis tops AI's Christmas shopping recommendations as ChatGPT reshapes retail
ppc.land·6d·
Discuss: r/u_ppcland
🛒Retail Media
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