AdLarge, a leading global audio advertising and podcast creator monetization company, today announced the acquisition of the assets of Inlet Media, Inc., a technology platform the company has used for nearly two years to onboard, distribute, and monetize audio and video content through its AI-powered podcast and creator workflows. The acquisition further accelerates AdLarge and the fwd. network’s evolution as a technology-first audio, video, and content marketing ecosystem built to serve creators and brands at scale.

As part of the transaction, Patrick Cedrowski, co-founder of Inlet Media, has been named Chief Technology Officer of AdLarge and the fwd. network, marking the first-ever CTO appointment across the organization. Brian Egan, co-founder of Inlet Media and longtime AdLarge and fwd. network team member, has been promoted to Vice President and Head of Product, where he will lead product strategy and execution across the company’s expanding creator and advertiser technology stack.

The Inlet platform has already been deeply integrated into the AdLarge and fwd. network infrastructure, enabling seamless onboarding, distribution, and monetization of video and multimedia content through existing podcast and creator workflows. The acquisition positions the combined ecosystem to significantly expand revenue opportunities, improve operational efficiency, and deliver more powerful, performance-driven tools for creators and advertisers alike.

“Bringing Inlet’s technology in-house will enable us to develop it in a more integrated way,” said Patrick Cedrowski, Chief Technology Officer of AdLarge and the fwd. network. “Now we can accelerate innovation, scale faster, and build a more connected, data-driven ecosystem for creators and advertisers. AdLarge and the fwd. network have an incredible foundation, and I’m excited to lead the technology vision that will take this entire platform to the next level.”

As Vice President and Head of Product, Brian Egan will oversee the evolution of AdLarge and fwd.’s creator, video, and monetization platforms, ensuring product development is directly aligned with client, creator, and advertiser needs.

“Inlet was built to solve real-world problems in content onboarding, monetization, and workflow efficiency, and seeing that technology become a core pillar of AdLarge and the fwd. network is incredibly rewarding,” said Brian Egan, Vice President and Head of Product. “This role allows me to bring together product, engineering, and business strategy so we can continue to deliver tools that help creators grow and brands activate more effectively across audio, video, and emerging formats.”

The acquisition supports AdLarge’s broader strategy, alongside the fwd. network, to invest aggressively in technology and AI-enabled innovation that unlocks new revenue streams, improves scalability, and delivers smarter, more efficient experiences for creators and advertisers across podcasting, audio, and video.

“This acquisition represents a major milestone for both AdLarge and the fwd. network,” said Cathy Csukas, CEO of AdLarge and the fwd. network. “Patrick and Brian bring world-class technical and product leadership at a time when creators and advertisers demand more integrated, data-driven, and performance-focused solutions. By owning and evolving this technology together, we are building a stronger, more scalable future for our creators, our brand partners, and our entire ecosystem.”

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