AI for operations: remove friction, not people
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As the Founder of ReThynk AI, I want to correct a dangerous misunderstanding:

AI in operations is not about removing people. It’s about removing friction.

Because most operational pain is not caused by humans. It’s caused by messy systems that force humans to waste time.

AI for Operations: Remove Friction, Not People

When businesses talk about AI, they often jump to “automation.”

But operations is not just tasks.

Operations is:

  • how work flows
  • how mistakes happen
  • how delays repeat
  • how confusion spreads
  • how quality stays consistent

So if I use AI to “cut people,” I create fear.

If I use AI to “cut friction,” I create momentum.

Where friction actually lives in small businesses

Friction shows up as:

  • repeated questions (“What’s the process?”)
  • missing …

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