OpenAI has quietly rolled out an App Store inside ChatGPT, transforming it from a simple AI chatbot into a platform that can run third-party apps directly inside conversations.

With this update, ChatGPT can now go beyond answering questions. It can help users take actions like browsing services, managing tasks, and interacting with real-world tools — all without leaving the chat interface.

From a product and developer perspective, this is a significant move. It opens the door to AI-first app experiences and reduces the need for traditional app discovery models.

I wrote a detailed, easy-to-read breakdown covering: • How the ChatGPT App Store works • What users can do today • Why this matters for developers • Where this platform could be heading next

Would love to hear how developer…

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