A modified version of a typeface called Empirica is popping up around the city. New York Mayor Zohran Mamdani gave the NBA Championship-winning New York Knicks keys to the city last week—and while that tradition is centuries old, the keys themselves displayed something new.The text written across the front was set in a new version of the serif typeface Empirica, custom made for the Mayor’s office and designed by the type foundry Frere-Jones Type. (Its founder, Tobias Frere-Jones, along with J...

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