Benchmark is a comprehensive brand identity project focused on building a strong and recognizable visual system driven by illustration. The scope of work included defining the brand’s visual direction, logo design, color palette development, and creating a custom illustration system as a core brand asset. The identity was designed to be flexible, expressive, and scalable across multiple digital touchpoints. In addition to the core visual identity, the project involved designing social media templates for Instagram, LinkedIn, and X, as well as newsletter templates to ensure consistent brand communication across platforms. This project demonstrates an illustration-led approach to brand identity design, combining logo design, visual storytelling, and digital branding into a cohesive system.