Sunscreen is overwhelmingly promoted on TikTok, but content with misinformation exhibits... (opens in new tab)

Author summary This study examined sunscreen-related misinformation on TikTok. We examined 971 of the most viewed TikToks using the five most popular sunscreen-related hashtags (#sunscreen, #sunscreenviral, #spf, #sunscreenreview, and #sunprotection). We found that most videos promoted sunscreen use (86.8%), typically to prevent skin damage (17.4%), acne (15.3%), aging (11.5%), and cancer (6.1%). Only a small fraction contained critiques related to sunscreen (6.0%), with very few claiming sun...