What are the rules?
Google loves AI content, except when it doesn’t.
Credit: Getty Images | NurPhoto
Google is generally happy to see people using generative AI tools to create content, and it’s doubly happy when they publish it on its platforms. But there are limits to everything. Two YouTube channels that attracted millions of subscribers with AI-generated movie trailers have been shuttered.
Screen Culture and KH Studio flooded the site with fake but often believable trailers. The channels, which had a combined audience of more than 2 million subscribers, became a thorn in Google’s side in early 2025 when other YouTubers began griping about their sudden popularity in the age of AI. The channels produced videos with titles like “GTA: San Andreas (2025) Teaser Trailer” and “Ma…
What are the rules?
Google loves AI content, except when it doesn’t.
Credit: Getty Images | NurPhoto
Google is generally happy to see people using generative AI tools to create content, and it’s doubly happy when they publish it on its platforms. But there are limits to everything. Two YouTube channels that attracted millions of subscribers with AI-generated movie trailers have been shuttered.
Screen Culture and KH Studio flooded the site with fake but often believable trailers. The channels, which had a combined audience of more than 2 million subscribers, became a thorn in Google’s side in early 2025 when other YouTubers began griping about their sudden popularity in the age of AI. The channels produced videos with titles like “GTA: San Andreas (2025) Teaser Trailer” and “Malcom In The Middle Reboot (2025) First Trailer.” Of course, neither of those projects exist, but that didn’t stop them from appearing in user feeds.
Google demonetized the channels in early 2025, forcing them to adopt language that made it clear they were not official trailers. The channels were able to monetize again, but the disclaimers were not consistently used. Indeed, many of the most popular videos from those channels in recent months included no “parody” or “concept trailer” disclosures. Now, visiting either channel’s page on YouTube produces an error reading, “This page isn’t available. Sorry about that. Try searching for something else.”
Deadline reports that the behavior of these creators ran afoul of YouTube’s spam and misleading-metadata policies. At the same time, Google loves generative AI—YouTube has added more ways for creators to use generative AI, and the company says more gen AI tools are coming in the future. It’s quite a tightrope for Google to walk.
A selection of videos from the now-defunct Screen Culture channel.
Credit: Ryan Whitwam
A selection of videos from the now-defunct Screen Culture channel. Credit: Ryan Whitwam
While passing off AI videos as authentic movie trailers is definitely spammy conduct, the recent changes to the legal landscape could be a factor, too. Disney recently entered into a partnership with OpenAI, bringing its massive library of characters to the company’s Sora AI video app. At the same time, Disney sent a cease-and-desist letter to Google demanding the removal of Disney content from Google AI. The letter specifically cited AI content on YouTube as a concern.
Both the banned trailer channels made heavy use of Disney properties, sometimes even incorporating snippets of real trailers. For example, Screen Culture created 23 AI trailers for The Fantastic Four: First Steps, some of which outranked the official trailer in searches. It’s unclear if either account used Google’s Veo models to create the trailers, but Google’s AI will recreate Disney characters without issue.
While Screen Culture and KH Studio were the largest purveyors of AI movie trailers, they are far from alone. There are others with five and six-digit subscriber counts, some of which include disclosures about fan-made content. Is that enough to save them from the ban hammer? Many YouTube viewers probably hope not.
Ryan Whitwam is a senior technology reporter at Ars Technica, covering the ways Google, AI, and mobile technology continue to change the world. Over his 20-year career, he’s written for Android Police, ExtremeTech, Wirecutter, NY Times, and more. He has reviewed more phones than most people will ever own. You can follow him on Bluesky, where you will see photos of his dozens of mechanical keyboards.