Words with a pleasant sound are easier to remember, a study by the University of Vienna has found. Invented words like “clisious”, “smanious” and “drikious” were presented to around 100 English-speaking participants to test how sound alone, independent of meaning, influences perception. They also examined whether the beauty of sounds affects how easily words can be learned. The 100 participants viewed different pretend words which were designed to be “beautiful”, “neutral” or “not beautiful”. First they were asked to learn and memorize the words, later to recall them, and finally to rate how b…