Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story.
Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven experiences that surface answers without a click. For marketers, that makes visibility harder to measure — and easier to lose.
SEO teams now operate in a landscape where accuracy, consistency, and trust signals matter as much as keywords. Business information, reviews, and brand authority determine whether a brand shows up at all, especially as AI-powered search reshapes how results are generated and displayed. As a result, many brands think they’re visible — until they look closer.
The **[Visibility Brief](https://www.yext.com/resources/visibility-b…
Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story.
Today, discovery happens across traditional search results, local listings, brand knowledge panels, and increasingly, AI-driven experiences that surface answers without a click. For marketers, that makes visibility harder to measure — and easier to lose.
SEO teams now operate in a landscape where accuracy, consistency, and trust signals matter as much as keywords. Business information, reviews, and brand authority determine whether a brand shows up at all, especially as AI-powered search reshapes how results are generated and displayed. As a result, many brands think they’re visible — until they look closer.
The Visibility Brief was created to show you what’s really happening. Built on real data from thousands of brands, it provides a practical view of how visibility plays out across today’s search and discovery ecosystem.
Instead of focusing on a single channel or metric, it takes a broader view. The content highlights where brands are gaining ground, where gaps appear, and which trends are shaping performance.
You’ll see how traditional search and AI-driven discovery now overlap, why data accuracy has become a baseline requirement, and where brands are losing exposure without realizing it.
The goal is simple: help you understand how visibility is changing and what to focus on now.
Watch or listen to the Visibility Brief to get a clearer view of today’s search landscape — and what it means for your brand’s visibility.
Subscribe to the Visibility Brief on Spotify or Apple Podcasts.
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented above.
About the Author
Yext (NYSE: YEXT) is the leading local brand visibility platform built for a world where discovery and engagement happen everywhere — across AI and traditional search, social, websites, and direct communications. Backed by billions of trusted data points benchmarked against the competition, Yext provides unmatched visibility into brand performance at both the global and hyper-local level. From insight to impact, you get actionable recommendations and a suite of integrated tools to execute at scale. The result: clarity, control, and confidence that customers discover you everywhere it matters.