AI-Powered Social Media App Hopes To Build More Purposeful Lives (msn.com)

Posted by EditorDavid on Saturday January 10, 2026 @04:34PM from the what-could-go-wrong dept.

A founder of Twitter and a founder of Pinterest are now working on "social media for people who hate social media," writes a Washington Post columnist.

"When I heard that this platform would harness AI to help us live more meaningful lives, I wanted to know more..." * Their bid for redemption is West Co. — the Workshop for Emotional and Spiritual Technology Corporation — and the platform they’re testing is called Tangle, a "purpose discovery tool" that uses AI to help users define their life purposes, then encourages them to set intentions toward achieving those purposes, reminds them periodically and builds a community of supporters to encourage steps toward meeting those intentions. "A lot of people, myself included, have been on autopilot," Stone said. "If all goes well, we’ll introduce a lot of people to the concept of turning off autopilot."

But will all go well? The entrepreneurs have been at it for two years, and they’ve scrapped three iterations before even testing them. They still don’t have a revenue model. "This is a really hard thing to do," Stone admitted. "If we were a traditional start-up, we would have probably been folded by now." But the two men, with a combined net worth of at least hundreds of millions, and possibly billions, had the luxury of self-funding for a year, and now they have $29 million in seed funding led by Spark Capital...

[T]he project revolves around training existing AI models in "what good intentions and helpful purposes look like," explained Long Cheng, the founding designer. When you join Tangle, which is invitation-only until this spring at the earliest, the AI peruses your calendar, examines your photos, asks you questions and then produces "threads," or categories that define your life purpose. You’re free to accept, reject or change the suggestions. It then encourages you to make "intentions" toward achieving your threads, and to add "reflections" when you experience something meaningful in your life. Users then receive encouragement from friends, or "supporters." A few of the "threads" on Tangle are about personal satisfaction (traveler, connoisseur), but the vast majority involve causes greater than self: family (partner, parent, sibling), community (caregiver, connector, guardian), service (volunteer, advocate, healer) and spirituality (seeker, believer). Even the work-related threads (mentor, leader) suggest a higher purpose.

The column includes this caveat. "I have no idea whether they will succeed. But as a columnist writing about how to keep our humanity in the 21st century, I believe it’s important to focus on people who are at least trying..."

"Quite possibly, West Co. and the various other enterprises trying to nudge technology in a more humane direction will find that it doesn’t work socially or economically — they don’t yet have a viable product, after all — but it would be a noble failure."