From managing projects to products?
In this section, we will explain the principles behind the product-centric approach, which is critical to adopting product discovery in your team.
Great UX has become essential to compete in most industries. Gone are the days where you could ship an app, move on and never worry about updating it. If the users’ experience isn’t good enough — and doesn’t constantly improve in line with their needs — you might lose your customers to competitors, even if their product serves the same basic purpose.
This puts pressure on every company to borrow from the playbook of successful tech companies, who created this philosophy of continuous improvement and experimentation.
At Atlassian we are lucky to have 300,000 customers — successful in both tech and n…
From managing projects to products?
In this section, we will explain the principles behind the product-centric approach, which is critical to adopting product discovery in your team.
Great UX has become essential to compete in most industries. Gone are the days where you could ship an app, move on and never worry about updating it. If the users’ experience isn’t good enough — and doesn’t constantly improve in line with their needs — you might lose your customers to competitors, even if their product serves the same basic purpose.
This puts pressure on every company to borrow from the playbook of successful tech companies, who created this philosophy of continuous improvement and experimentation.
At Atlassian we are lucky to have 300,000 customers — successful in both tech and numerous other industries — and we’ve learned a lot about what makes them tick. Now, we’re on a journey to unlock every team’s potential by sharing what we’ve learned over the last two decades.
What’s next?
In the next section of this handbook, we’ll further explore using outcomes to guide product management.
Then, we’ll cover:
- Using outcomes to guide product work
- Creating and organizing a product backlog
- Realizing outcomes with product ideas, from inception to delivery
- Validating ideas with feedback and insights, and how to gather them
- Prioritizing the highest-impact ideas for effective product development
- Creating roadmaps teams and stakeholders can rally behind
After reading this guide, you’ll understand the fundamentals of product management, and be ready to implement them with your team.