Summary created by Smart Answers AI

In summary:

• Macworld reports that Apple has developed Enchanté, an internal ChatGPT-like AI assistant for employees that rolled out in November 2025.
• The secure chatbot serves as a centralized knowledge hub for company policies and technical instructions while allowing employees to rate responses for model improvement.
• This internal testing strategy helps Apple refine its AI capabilities for future Apple Intelligence features without exposing unfinished technology to consumers.

Apple has been struggling to push Apple Intelligence and the promised revamped Siri to users. But behind closed doors, the company has been experimenting with more powerful AI tools focused on its own workforce.

Macworld has learned that the company has begun rolling out two new AI-powered apps more broadly to employees in its offices. Both tools are designed for employees to not only test AI capabilities in real-world scenarios, a source said, but also integrate them into their workflow and even help improve Apple Intelligence.

A source familiar with the matter provided Macworld with precise details about how both apps work and look, and how Apple has been using them internally.

Enchanté: Apple’s internal AI assistant

The first app, called Enchanté, functions as an internal ChatGPT-like assistant for employees. The app can be used to assist employees with ideas, development, proofreading, and even general knowledge answers. The interface looks quite similar to what you see in the ChatGPT app for macOS.

Many companies prohibit or restrict employees from using AI platforms for work tasks, as sensitive and internal data may end up being sent to third-party servers. Because of this, Enchanté was designed specifically for Apple’s workflows and security requirements.

Apple’s Enchanté app has a similar interface to ChatGPT on the Mac.

OpenAI

For instance, the app only runs models approved by Apple, and they all run locally or on private servers, with no connection to third parties. In addition to Apple’s own Foundation Models, which power Apple Intelligence, Enchanté also provides access to Claude and Gemini.

Because of the level of privacy and security behind this app, employees can even upload documents, images, and files for analysis. Sources say the app can also access files stored on the Mac as a source for answers.

According to an internal memo from Apple, Enchanté can be used by employees not only as a test platform, but also to help them with everyday tasks at work. The app includes a database of Apple’s internal documentation and guidelines, and is being used across all departments, including engineering, design, marketing, and leadership.

Enchanté began rolling out around November 2025. Employees using Enchanté can rate the quality of answers they receive via a feedback mechanism. The app also allows side-by-side comparisons between responses generated by Apple’s models and those produced by third-party models.

Enterprise Assistant: AI knowledge hub for employees

The second internal app, known as Enterprise Assistant, is far more specialized. Built entirely around Apple’s internal large language models (LLMs), Enterprise Assistant acts as a centralized knowledge hub for corporate employees.

It reportedly includes a database of Apple’s internal policies, allowing employees to ask questions about everything from executive roles and company conduct guidelines to health insurance benefits, vacation policies, and technical setup instructions such as configuring Apple’s VPN on an iPhone.

Like Enchanté, Enterprise Assistant includes tools for employees to evaluate responses, providing Apple with feedback on accuracy and usefulness.

It’s reasonable to assume Apple would use employee feedback and interactions to inform its own Apple Intelligence features for consumers, but our source doesn’t have direct knowledge of how Apple uses the internal data. For what it’s worth, the app’s guidelines state the tools are “designed to support team members across all departments, including engineering, design, product, marketing, HR, customer support, and leadership.”

Apple Intelligence’s certerpiece feature, the new Siri, has yet to arrive.

Apple

How does this fit into Apple Intelligence’s strategy?

This isn’t the first time Apple has tested AI-based tools among its employees. Last year, Bloomberg reported that the company launched an internal iPhone app called “Veritas,” which also functioned as an AI chatbot. The company has also been exploring AI tools to assist AppleCare agents.

Of course, behind all these tests is Apple’s goal to improve its own language models, which are mainly used by Apple Intelligence features such as Writing Tools and Summarization. The company also reportedly had plans to bring its own models to Siri, but those plans were put on hold as the models were not yet performing well. Instead, Apple struck a deal with Google to use Gemini in Siri.

By rolling out AI assistants across its workforce and collecting feedback from employees, Apple can improve its language models in real-world conditions without rolling out unfinished technology to users. While the development of Apple Intelligence has been rocky, there’s a real effort behind the scenes to give AI a purpose with Apple Park.