Best AI Overviews Tracking Tools: Dominate Google’s AI-Driven Search Results

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Google’s AI Overviews (AI-created search snippets) are making waves in the SEO world. AI-generated summaries appear at the top of Google search and pull content from numerous sources. It’s a gamechanger for search marketers—your content could end up in an AI Overview without even being #1 organically. Now it is essential to monitor your performance using these AI-based results. How to do that? With the help of AI Overviews trackers!

In this article, we are going to discover why monitoring AI Overviews matters and talk about the best AI Overviews tracking tools of 2025.

Why You Need to Track AI Overviews

Google’s AI Overviews are quickly becoming prevalent, especially for longer, detailed queries. 2024 SE Ranking research found that AI snippets appear for ~64% of keywords, mostly long-tail searches. They sit atop the SERP, often pushing organic results further down. However, data on AI Overviews prevalence is evolving, and no stable figures yet.

If you’re not tracking AI Overviews, you’re flying blind on:

• Changes in search intent. AI Overviews are more likely to respond to broader questions or conversational queries. Monitoring with AI Overviews rank tracker tools reveal new user intents that can be outside the realm of traditional rank tracking.
• Visibility & traffic impact measurement. An AI Overview steals clicks from even the #1 organic result. Monitoring whether your content is included lets you estimate how much traffic you might be losing (or gaining) from these zero-click answers.
• Competitive insights. AI Summaries cite various sources. Your competitors’ content might be getting featured instead of yours. Tracking those citations with AI Overviews trackers tells you which competitor pages Google’s AI favors so that you can make some tweaks.
• Content optimization. Knowing which words trigger AI Overviews (and what content is shown) guides optimization. You can discover content gaps and tailor your pages to be the cited source in AI results, a practice now known as Answer Engine Optimization (AEO).
• Strategic reporting. Clients and stakeholders will ask about AI traffic. Having visibility into AI Overview impressions and trends enables you to account for change and demonstrate you’re at the forefront of this change. AI Overviews rank tracking tools are indispensable here.

In short, tracking AI Overviews provides a better snapshot of your search visibility than traditional SEO. It’s a new requirement for SEOs, agencies, and marketers who want to protect their traffic and catch the wave of new AI-driven opportunities. The best AI Overviews trackers will help you a lot here!

Critical Features for Choosing an AI Overviews Tracking Tool

Not every AI SERP tracker is made the same. When comparing tools to track Google’s AI-generated snippets (and associated AI search features), look for these essential capabilities:

• AI snippet recognition accuracy. The best AI Overviews tracking tool should consistently identify whether an AI Overview exists for your keywords and if your site is mentioned within it. False positives or overlooked instances mislead your strategy.
• Competitor benchmarking. It’s vital to see which competitors are appearing in the AI Overviews for your target queries. You can properly see the sources in the snippet (URLs/domains) and how your share of voice compares with competitors.
• Historical data & trend tracking. AI search is evolving at a fast pace. Historical tracking shows how often AI Overviews have cropped up and how your content inclusion has fluctuated over time. This helps in evaluating the effects of optimizations and Google’s updates.
• Visibility & traffic metrics. Seek out the best AI Overviews tracking tool that attempts to quantify visibility. We mean the percentage of your keywords with AI Overviews or even the AI answer estimated traffic. Since Google’s own tools (Analytics, GSC) don’t yet filter out AI traffic, these metrics are invaluable.
• Reporting & integration. For agencies, automatic PDF reporting, API access, and integration into dashboards (Google Looker Studio, etc.) are beneficial. They make it easy to incorporate AI Overview metrics in client reports alongside normal SEO KPIs.
• Multi-platform tracking. Google AI is the center of attention here, but tools track other AI search engines as well (ChatGPT, Bing Chat, Perplexity, etc.). Based on your requirement, the best AI Overviews analysis tool can provide a more comprehensive view of your brand across the different AI assistants.

Remember these considerations as we weigh the best AI Overviews trackers below. Let’s now compare how the top AI Overview tracking tools measure up and what makes each of them unique.

Comparison Table of Best AI Overview Tracking Tools

To help you evaluate the best AI Overviews analysis tool, here’s a quick comparison of the top AI Overviews analysis tools and how they cover key features.

Detailed Review: Top AI Overviews Tracking Tools in 2025

So, let’s start our in-depth review of AI Overviews tracking tools. We are sure you will find the best AI Overviews tracker for your needs.

SE Ranking

AI Overviews Tracker by SE Ranking is one of the most accurate and actionable tools for monitoring your presence in Google’s AI-generated search results. It helps you understand which of your keywords trigger Google AI Overviews, whether your site is linked or your brand is mentioned, where both stand, and how your visibility shifts over time.

Apart from AI Overviews, you can also monitor ChatGPT responses for your keywords, with platforms like Perplexity, Gemini, and others coming soon.

Overview & Features

The tool works with the keywords in your SE Ranking project. Once you select queries for monitoring, the tool automatically tracks which ones generate AI Overviews and shows you if and where your site or brand is mentioned or linked. You can view exact placement data, including whether your mention appears in the top positions of the AIOs. You also get search volume, intent, domain trust metrics, and more.

SE Ranking shows which competitor brands and domains are featured alongside yours, so you can compare their visibility, see what pages get cited, and identify gaps to close. You’ll get cached AIO snapshots. This means you can see exactly what kind of content Google is pulling into AIOs for your keywords, how it describes your brand or competitors, and the wording it uses.

Daily updates and historical tracking help you stay on top of changes and act quickly when visibility drops.

Pros & Cons

Pros:

• Cross-platform coverage with AIO and ChatGPT tracking;
• Keyword-level tracking with brand and link placement data;
• Competitor visibility data with side-by-side comparisons;
• Cached copies of AI answer texts;
• Historical trends and daily refreshes to monitor volatility;
• Intuitive visual dashboards;
• Integrated with SE Ranking’s broader SEO suite.

Cons:

• Comes with more expensive plans;
• Currently doesn’t cover Perplexity, Gemini, or Claude, but they are on the roadmap.

Pricing Overview

AIO tracking is included in SE Ranking’s:

• Pro: $119/month
• Business: $259/month.

A 14-day free trial lets you track 20 keywords to see how it works.

Otterly AI

Source: Otterly.ai

Otterly.AI is one of the best AI Overviews analysis tools. It tracks how your brand and content appear on Google’s AI Overviews, ChatGPT, and Perplexity.

Otterly differs in that it operates on a prompt-based framework. You input either your predetermined SEO keywords or let Otterly suggest possible AI prompts/questions based on your brand, and the platform monitors those prompts on AI systems.

Overview & Features

As an example, if you’re tracking the brand "Apple," it might yield prompts like "what is Apple’s new product?" or "best telephone brands" to see if Apple is mentioned. Otterly next tells you if your brand was mentioned in the AI reply, and if so, how and where.

The platform provides you with one dashboard for your AI exposure. You can see metrics like how many prompts you’re appearing in, your "share of voice" (what percentage of AI replies include your brand vs. competitors), and trend lines over time.

Otterly is perfect for multi-platform AI visibility. It’s highly brand-centric: you get a clear idea of how your brand sits in the AI universe. Finally, it’s fairly priced for what you’re getting.

Pros & cons

Pros:

• Tracks mentions in Google AI Overviews, ChatGPT, and Perplexity;
• Prompt-based approach reveals unexpected visibility opportunities;
• Instant suggestions (to locate questions you hadn’t thought of searching);
• Provides share-of-voice metrics and sentiment analysis;
• Easy setup with no API connections needed;
• Semrush App Center integration available.

Cons:

• Focused on brand mentions, not keyword rankings;
• Currently doesn’t cover Bing or Claude;
• Prompt tracking limited to selected queries.

Pricing Overview

Otterly.AI offers the following pricing plans:

• Lite: $29/month (includes 10 prompts over the AI engines);
• Standard: $189/month (includes 100 prompts over the AI engines);
• Pro: $989/month (includes 1000 prompts over the AI engines).

Profound AI

Source: Profound

Profound AI is the best AI Overview rank tracking tool designed for big brands to track and manage their presence on numerous AI "answer engines" like Google’s AI Overviews, ChatGPT, Perplexity, Microsoft’s Bing Chat (Copilot), and so forth. Profound AI has a toolset, but at its core is an "AI Visibility Score"—a percentage that represents how often your brand appears in AI-generated responses, which you can compare to direct competitor keywords.

Overview & Features

Profound AI is extremely capable of deep analytics and context. It doesn’t just tell you whether or not you’re being discussed. It takes it a step further by analyzing sentiment surrounding those mentions (is the AI discussing your brand positively or negatively?). It even breaks down the context (e.g., AI mentions of your brand cluster around shared themes or product attributes).

Profound shows which content sources (URLs, articles, etc.) AIs are referring to answering questions about your site. That identifies which of your pages (or others talking about you) are having an impact on AI responses.

Profound even gets as deep as why the AI could have a particular sentiment. For example, it can point out that negative sentiment in AI responses is usually due to "high pricing" complaints, meaning there is a particular perception problem.

Pros & cons

Pros:

• Enterprise-grade AI visibility across Google, ChatGPT, Bing, Perplexity, etc;
• Share-of-voice analytics and competitive benchmarking;
• Advanced sentiment and context tracking;
• Conversation Explorer reveals trending questions involving your brand;
• Citation-level insights (which URLs get referenced).

Cons:

• Starting at $499/month, it’s not accessible for small businesses;
• Profound AI is aimed only at Fortune 500 and large business brands;
• No free trial; requires demo and onboarding;
• Doesn’t offer traditional SEO metrics (complements but doesn’t replace SEO tools);
• Not an instant SaaS plug-and-play for a hobbyist user.

Pricing Overview

Profound AI offers the following pricing plans:

• Profound Lite: $499/mo (24,000 responses analyzed per month (200 unique prompts));
• Enterprise: custom pricing.

There is no trial. The ROI question rides on the amount of business value you can make out of cashing in on AI-driven traffic or brand mindshare.

Keyword.com

Source: Keyword.com

Keyword.com (earlier SerpBook) is a long-standing rank tracking tool that recently added the AI search tracking feature. Unlike some brand-focused tools, Keyword.com brings the keyword rank tracking method to AI Overviews.

Overview & Features

You provide a list of keywords (just like for standard SERP tracking), and Keyword.com will monitor whether an AI Overview is displayed for those keywords and whether your site is mentioned in it.

The keyword that triggers an AI result is highlighted by a tiny green robot icon in the dashboard. You can hover the icon and see which one of your URLs has been highlighted, basically showing you which part of your page the AI had used.

It’s ideal for SEO agencies that require being able to quickly respond to clients when they ask, "Our traffic dropped—was it because of these new AI results?" With Keyword.com, a company can refer to a report revealing "X% of your keywords now have AI Overviews, and in Y of those, our site is/isn’t included."

Pros & cons

Pros:

• Adds AI Overview tracking to familiar keyword rank tracking;
• Clearly marks keywords with AI presence via icons;
• Hover tooltips show cited URLs and AI snippets;
• Affordable and easy to set up;
• Integrates AI SERP data with existing rank tracking reports.

Cons:

• Tracks only Google AI Overviews;
• Lacks advanced analysis like sentiment or traffic impact modeling;
• Interface is data-centric and not highly visual.

Pricing Overview

Keyword.com offers the following pricing plans:

• Google Platform: $3/mo for 50 keywords;
• Google API-only: $46/mo ($0.0092/keyword) for 5000 keywords;
• AI Visibility: $24.5/mo for 50 credits.

No credit card is required for the 14-day free trial, where you can try out 200 keywords on daily tracking. Their "AI Visibility" functionality is available as an add-on within the UI that uses AI credits for checks.

seoClarity

Source: seoClarity

seoClarity is an enterprise-level SEO platform, and its Clarity ArcAI module is a collection of features that tackle AI-led search. seoClarity enables users to perform on-demand checks on up to 1,000 keywords concurrently to check if an AI Overview shows up for them.

It then provides an in-depth analysis of incidents. Specifically, seoClarity’s reports will list which of your keywords had an AIO within a date range, quantifying "of my 10k monitored keywords, 800 now initiate AI Overviews".

Overview & Features

seoClarity cross-references AIO data with your CTR and traffic information. It can show you the impact on click-through rates if an AI Overview is being shown compared to if it’s not, all the way down to the keyword and URL level.

For instance, you can discover that a specific page’s CTR dipped weeks when there was an AI snippet for its keyword. The site also monitors your exposure in the AI Overviews—essentially observing if your domain is one of the sources quoted in the snippet and trending that over time.

seoClarity has the unique feature of capturing the exact AI Overview content and even comparing the AI replies side-by-side between two dates. This gives you a snapshot of what was stated by the AI and can identify when the answer shifted (e.g., did Google shift sources or alter the information?).

Pros & cons

Pros:

• Enterprise-grade keyword tracking with AI Overview support;
• On-demand checks for thousands of keywords;
• Analyzes CTR and traffic drops due to AI results;
• Visualizes historical AI answer changes and competitor citations;
• Integrates with GSC and Google Analytics for deeper analysis.

Cons:

• Requires enterprise pricing (custom quote);
• Complexity may be overkill for teams only needing AI snippet tracking;
• Covers Google AI only (no ChatGPT or others as of now).

Pricing Overview

seoClarity offers the following pricing plans:

• Rankings: custom pricing based on the number of keyword search queries;
• Research & Content: starts at $2,500/month;
• Technical SEO: starts at $3,200/month;
• Enterprise: starts at $4,500/month.

AI tracking functionality is included with every client as part of the Clarity platform. seoClarity previously boasted that they were the first enterprise SEO platform to offer AI SERP tracking. If you are an existing customer, you get ArcAI as an add-on module.

Ahrefs Brand Radar

Source: Ahrefs

Ahrefs, the well-known SEO toolkit, has released Brand Radar, an AI search visibility tool as part of its suite. Brand Radar focuses on tracking how your brand is represented in AI search results. This best AI Overviews rank tracking tool essentially wows the concept of brand mention monitoring with Ahrefs’ data power.

Overview & Features

Brand Radar displays metrics like "Competitive Share" and "Market Share" of AI mentions. You can, for example, input a list of competing domains and see the share of AI impressions each gets (among that competitor group, and in the market overall). The tool uncovers AI competitors.

Sometimes the sites that show up in AI Overviews aren’t your typical SEO competitors. Brand Radar will alert you if a specific blog or smaller site is being cited frequently by the AI, indicating an upstart competitor in the AI search ecosystem. It tracks brand sentiment in AI mentions and volume/quality of the mentions (though not as extensive as Profound’s sentiment analysis). It also suggests ways to optimize AI citations.

Pros & cons

Pros:

• Tracks brand mentions in Google AI Overviews and other AI engines;
• Competitive share-of-voice and market reach metrics;
• Visual dashboards for AI mentions and trends;
• Integrated with Ahrefs’ broader SEO suite;
• Currently free during beta for existing users.

Cons:

• Full platform access requires Ahrefs subscription (Standard plan or higher);
• AI sources beyond Google (e.g., ChatGPT, Perplexity) are add-ons ($99+/mo);
• Focuses on brand-level data, not keyword-specific tracking.

Pricing Overview

Ahrefs offers the following pricing plans:

• Lite: $129/mo;
• Standard: $249/mo;
• Advanced: $449/mo;
• Brand Radar AI: $199/mo per index.

ZipTie.dev

Source: ZipTie.dev

ZipTie.dev is a standalone AI SERP tracking tool that was among the first to gain popularity as a specialized AI Overview tracker. It monitors your website’s ranking in Google AI Overviews for a number of countries, along with ChatGPT and Perplexity.

Overview & Features

One of ZipTie’s most important features is that it tracks questions that matter to you. During setup, you can input the keywords or questions that are relevant to your business (or let its generator suggest AI questions for your business), and ZipTie will track whether those questions generate an AI Overview and if your site appears.

A particularly useful feature of ZipTie is weekly email reports and alerts. It will alert you with news on how your tracked queries are doing. If a new AI Overview appeared for a top query or your site dropped out of an AI snippet, you’ll get a notification (so you don’t have to log in constantly).

ZipTie calculates the AI Success Score to show how well you’re doing for that query in AI search. This score factors in whether you’re cited in the AI answer, how prominently, and the commercial potential of that query. ZipTie analyzes the AI’s answer to gauge if the query is likely to lead to conversions.

Pros & cons

Pros:

• Tracks Google AI Overviews, ChatGPT, and Perplexity across 10+ countries;
• Weekly email alerts and AI Success Score for visibility prioritization;
• Highlights competitor inclusion in AI results;
• Index monitoring included (SEO + AI combined view);
• User-friendly dashboard with prioritization logic.

Cons:

• Limited to three AI platforms currently;
• Pricing is credit-based, which may confuse some users;
• Lacks traditional SEO integrations and deep visual reporting;

Pricing Overview

ZipTie.dev offers the following pricing plans:

• BASIC: $99/mo (400 AI search checks)
• STANDARD: $319/mo (1600 AI search checks)
• PRO: $699/mo (4000 AI search checks)

It allows sharing the account with team members (no per-seat fee) in contrast to most other AI Overviews trackers.

Rankscale.ai

Source: Rankscale.ai

Rankscale.ai is a Generative Engine Optimization (GEO) tool, tailor-made for the AI search era. For each keyword or query, it will show if there is an AI answer and which sources are cited, and at which positions. For example, your site might be the 2nd citation in ChatGPT’s answer to a question, or the first source within a Google AI Overview.

Overview & Features

A strong emphasis for Rankscale is granularity and customizability. You can differentiate visibility by:

• Specific search terms;
• Geography (since AI results vary by country);
• Different types of AI (i.e., if Google uses different types of AI, or ChatGPT with browsing enabled versus without).

Rankscale is one of the few that promise to track not just Google, but other Q&A platforms powered by AI. This future-proofs you. If a new AI search engine takes off, Rankscale will likely have it covered. People also like that it’s independent: you’re not locked into a larger SEO suite. The data is highly granular, telling you which keywords have AI results and exactly where you rank in those results.

Pros & cons

Pros:

• Covers a wide range of AI engines: Google AI, ChatGPT, Claude, Gemini, etc;
• Pay-as-you-go pricing model;
• Tracks keyword-level citations and ranks within AI results;
• Geo-targeted and mode-specific visibility analysis;
• Ideal for small teams or occasional AI visibility audits.

Cons:

• Credit system might become complex for frequent use;
• Interface is functional but not as polished as major platforms;
• No deep content recommendations or sentiment tracking.

Pricing Overview

Rankscale.ai offers the following pricing plans:

• Essentials: €20/120 credits/mo (AI responses: up to 480)
• Pro: €99/1200 credits/mo (AI responses: up to 4800)
• Enterprise: €780/12000 credits/mo (AI responses: up to 48000)

This pricing model works well for one-off analysis or intermittent checking. For example, €20 might allow you to track a set of keywords for a few weeks or run a big report for a project without monthly recharges.

Semrush

Source: Semrush

Semrush, the market leader in SEO software, has rolled out an AI Toolkit that includes AI search tracking in its toolset. You can create a Position Tracking campaign and choose ChatGPT as the "search engine" to track, or include Google’s AI Overview in your Google SERP tracking. Semrush will show your positions not just on traditional SERPs but also if you place in the AI results and at which positions (top 3, top 10 cited sources, etc.).

Overview & Features

Apart from basic rank visibility, the Semrush AI Toolkit (paid upgrade) also provides more advanced insights. This best AI Overviews tracker obviously compares your brand’s performance on AI search with the competition, essentially giving a share of voice similar to other tools. It further includes sentiment analysis of brand mentions in AI results and even tries to estimate engagement rates (how many searchers engage with your brand through LLM results).

Pros & cons

Pros:

• Integrated with Semrush SEO suite; one-stop for SEO and AI monitoring;
• Tracks AI Overviews, ChatGPT, and more in Position Tracking;
• Sentiment, engagement, and prompt topic analysis included;
• Share-of-voice dashboards and actionable content suggestions;
• Easy reporting and familiar UI for Semrush users.

Cons:

• AI Toolkit is a paid add-on ($99/mo/domain) on top of Semrush base plan;
• Feature access limited unless using higher-tier plans;
• Brand-level visibility stronger than keyword-level detail.

Pricing Overview

Semrush offers the following pricing plans:

• Pro: $139.95/mo (for beginners and individual projects);
• Guru: $249.95/mo (for small businesses);
• Business: $499.95/mo (for agencies and mid-market companies);
• AI Toolkit: $99/mo for each domain you track.

Large companies on higher Semrush plans (Guru/Business) would still pay the $99 add-on per domain’s AI data.

Peec AI

Source: Peec AI

Peec AI is a relatively new player, specifically aimed at marketing teams to monitor brand mentions on AI platforms. It gives you an inexpensive, simple way to see how your brand is performing in AI responses on influential platforms like ChatGPT, Google’s AI Summaries, Perplexity, and Claude. Large corporations operating in different markets can use Peec to look at, say, how their brand name is mentioned in French on ChatGPT or in Spanish on Google AI results.

Overview & Features

Peec enables competitive benchmarking. You are able to input competitor company names and look at a side-by-side comparison of visibility scores. The interface is quite visual, with charts for a share of voice and tables listing recent AI conversations that mentioned your brand (with details like which model, what was said, etc.). It essentially combines a little bit of what Otterly and Profound do (share of voice tracking, competitor share, prompt analysis) into one neat bundle.

Peec also provides source analysis, identifying which websites are most frequently cited in AI answers for your industry or topics (similar to how it might show “Top Sources” and their visibility percentages). This can clue you into which content sources AIs trust, so you might align with or get featured on those sources. Another feature is flagging “missed prompts” or underperforming prompts where your visibility is below average, indicating areas to improve.

Pros & cons

Pros:

• Multi-language and multi-platform AI visibility tracking;
• Focused on brand mentions with easy-to-understand dashboards;
• Tracks competitor share-of-voice across major AI engines;
• Offers content source insights and missed prompt analysis;
• Affordable entry pricing for mid-sized teams.

Cons:

• Primarily focused on brand-level data (less keyword-specific);
• Limited to main AI engines (doesn’t support emerging ones yet);
• Separate platform with limited SEO stack integration.

Pricing Overview

Peec AI offers the following pricing plans:

• Starter: €89/mo (25 prompts);
• Pro: €199/mo (100 prompts);
• Enterprise: starting at €499 (>300 prompts).

It has a trial, though. Pricing is significantly less than enterprise-class, so Peec is more of a mid-level option. Compared to AI Overviews trackers like Profound for $499, Peec is far more affordable.

Final Thoughts

AI-driven search results are here to stay, and they’re changing the SEO game. The best AI tools for tracking Overviews of 2025 offer a range of capabilities, from simple rank monitoring to deep brand analytics.

Among them are SE Ranking, Otterly AI, Profound AI, Peec AI, and others. Evaluate your needs (depth of analysis, scope of platforms, budget) and experiment with one or two of these best AI Overview rank tracking tools.