Emerging from a year of contrasting economic narratives, WPP Media’s This Year Next Year (TYNY) Global End-of-Year advertising forecast paints a clear picture of a global advertising market defying initial concerns, showcasing remarkable resilience and an upwardly revised outlook for 2026. This is largely attributed to trade tariff outcomes proving more favorable than expected and the AI investment boom. The report underscores the advertising industry’s resilience amidst economic and technological shifts, projecting robust growth.
Global advertising momentum The updated forecast projects global advertising revenue will grow 8.8% (excluding U.S. political advertising) in 2025, reaching $1.14 trillion. This momentum is set to continue into 2026, with an anticipated 7.1% growth (excluding U…
Emerging from a year of contrasting economic narratives, WPP Media’s This Year Next Year (TYNY) Global End-of-Year advertising forecast paints a clear picture of a global advertising market defying initial concerns, showcasing remarkable resilience and an upwardly revised outlook for 2026. This is largely attributed to trade tariff outcomes proving more favorable than expected and the AI investment boom. The report underscores the advertising industry’s resilience amidst economic and technological shifts, projecting robust growth.
Global advertising momentum The updated forecast projects global advertising revenue will grow 8.8% (excluding U.S. political advertising) in 2025, reaching $1.14 trillion. This momentum is set to continue into 2026, with an anticipated 7.1% growth (excluding U.S. political advertising). Over a five-year period, a compound annual growth rate (CAGR) of 6.3% is expected, reflecting sustained expansion.