Beyond the Machine
frankchimero.com·11w·
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Creative agency in the AI landscape

October 20, 2025

This talk was given on October 14, 2025 at Kinference in Brooklyn, New York.

Spoiler alert: the last part of the talk covers plot points of the movie Spirited Away. Another warning is included right before the spoilers with a jump forward link to the spoiler-free conclusion.


I am so tired of hearing about AI. Unfortunately, this is a talk about AI.

I’m trying to figure out how to use generative AI as a designer without feeling like shit. I am fascinated with what it can do, impressed and repulsed by what it makes, and distrustful of its owners. I am deeply ambivalent about it all. The believers demand devotion, the critics demand abstinence, and to see AI as just another technology is t…

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