The façade of Central Pinklao after the renovation.

SET-listed Central Pattana (CPN) has invested more than 1.7 billion baht to transform the shopping mall Central Pinklao into a premier lifestyle landmark.

Nattakit Tangpoonsinthana, chief marketing officer at CPN, said Central Pinklao was the company’s third mall and has been part of western Bangkok for more than three decades.

The move aims to elevate Central Pinklao from a retail landmark to a top destination, positioning it as a "district leader" that supports urban expansion, leverages strong infrastructure and taps into high-quality purchasing power.

The new mall expects to meet the demands of customers with strong purchasing power across all generations, featuring more than 500 leading brands and over 150 new names.

The property’s refreshed design combines a classic-modern façade with an interior that balances elegance and creativity, according to CPN.

The company said it recognises Pinklao’s potential as a high-spending residential district with a population of more than 3 million.

Customer traffic is currently 80,000 visitors per day, up from just over 70,000 before the renovation.

Following the renovation, total sales at Central Pinklao increased by around 30%, noted CPN.

Mr Nattakit said the redesign is meant to reflect a sense of pride among the local community, while enhancing the experience for both domestic and foreign visitors.

Highlights include a Greek-column-inspired façade, a naturally lit grand atrium, an "Urban Living Room" food hub with street food, and Michelin-recognised eateries in a garden-style setting featuring a revived Caesar Augustus sculpture.

The ground-floor dining zone offers a contemporary classical, terrace-style design, said CPN. Other zones are deemed showcase, tech space and wellness.

Consumer purchasing power from the end of 2025 to early 2026 is relatively flat due to the sluggish economy, he said.

However, the company expects sentiment to improve if tourism rebounds, as more visitors travel to Thailand in 2026.

"Today’s consumers are willing to spend when products align with their lifestyle, and they increasingly seek experience-based shopping," said Mr Nattakit.

"The retail concept is dynamic, with a focus on responding to the ‘alpha parents’ trend: Gen Z parents with young children who want the best quality of life and premium products for their families. This group emphasises child development and has a global lifestyle."

CPN aimed to create an experience-based shopping environment, he said.