I work closely with creators, indie founders, and authors who build great products but struggle with one thing: getting the right people to actually see it.

Over the past months, I’ve been involved in:

Book & app promotion using short-form platforms (especially TikTok / BookTok)

Running and optimizing Amazon KDP ads

Helping projects test paid ads without burning budget

Improving visibility and conversion, not just traffic

What I’ve noticed is this: Most projects don’t fail because the product is bad — they fail because distribution is unclear.

I’m curious to hear from this community:

What’s your biggest challenge right now: traffic, conversion, or retention?

Have ads worked for you, or did organic perform better?

What platform surprised you the most in terms of results?

Not here to pitch — just sharing experience and learning from others building in public. Let’s discuss 👇