The Fujifilm X100VI remains a favorite, two years after its release (Image credit: Future)

---

• Yodobashi Camera has shared its best-selling cameras and lenses for 2025
• The shortlists are dominated by compact cameras and zoom lenses
• Fujifilm’s X100VI still tops the cameras list, two years after its release

---

I’ve had the opportunity to take a peek inside Yodobashi Camera, Japan’s – and indeed the world’s – largest camera store, and it was a memorable experience for someone like me, packed as it is with isle after isle of camera gear new and old.

I visited Yodobashi Camera while in Tokyo for the launch of the Fujifilm X100VI, which was the most pre-ordered camera in history on its announcement, and tops our list of the best compact cameras. Two years later it’s still a fan favorite according to Yodobashi, which recently revealed its best-selling cameras for 2025, with the X100VI topping the list.

The retailer’s best-selling cameras list reveals a surprising trend: compact cameras are in. Eighteen of the 20 cameras on the list are compacts, and the other two entries were two different bundles of the same Sony vlogging camera, the Sony ZV-1 II (this E-mount mirrorless camera is actually smaller than some of the compacts in the list).

In one sense the list is hardly surprising – cheap cameras will shift in larger volume than pricey mirrorless models. But here’s the thing: a number of the premium compact cameras in the list cost several thousands of dollars / pounds, including the Fujifilm GFX100RF, Sony RX1R III and Leica Q3, so price is clearly not the only factor here.

Yes, despite the advance of smartphone camera tech, compact cameras are still popular among photography fans.

I found the best-selling lenses list equally surprising – of the 20 optics featured, there’s not a single prime lens. All 20 are zoom lenses, with Sony’s FE 24-70m F2.8GM II taking top spot (and it’s 70-200mm F2.8 GM II in third), while Canon boasted a brand-high of seven entries.

A breakdown of the best-selling lists for 2025

The professional Sony FE 24-70mm F2.8 GM II lens was launched in 2022, but tops Yodobashi’s list of best-selling lenses for 2025 (Image credit: Sony)

Here are the best selling cameras at Yodobashi Camera for 2025:

1. Fujifilm X100VI – it’s also our favorite compact camera overall
2. Canon PowerShot SX740 HS – a six-year-old point-and-shoot travel zoom
3. Panasonic Lumix ZS99 / TZ99 – re-release of a point-and-shoot travel zoom
4. Ricoh GR IV – the recent update of Ricoh’s small fixed-lens APS-C camera
5. Fujifilm X half – the quirky half-frame film photography-inspired model
6. Sony ZV-1 II – the only mirrorless camera in the list, a small vlogging E-mount
7. Ricoh GR IIIx – the previous-generation GR with a tighter 40mm f/2.8 lens
8. OM System Tough TG-7 – the undisputed best waterproof camera
9. Sony ZV-1 II Shooting Grip Kit – vlogging mirrorless camera with accessories
10. Kodak PixPro C1 – a super cheap, lo-fi point-and-shoot
11. Fujifilm GFX100RF – a medium-format monster with class-leading photo quality
12. Canon IXY 650 – Canon re-released a similar model last year with USB-C charging
13. Sony RX1R III – a full-frame 61MP model, coming 10 years after its predecessor
14. Leica D-Lux 8 – Leica’s premium compact with Micro Four Thirds sensor
15. Canon PowerShot G7 X Mark III – a vlogging compact that trended on TikTok
16. Canon PowerShot V1 – new, improved from the G7 X Mark III with bigger sensor
17. Nikon Coolpix P950 – a bridge camera with mega 83x zoom
18. Leica Q3 – Leica’s full-frame 61MP premium compact with fixed 28mm f/1.7 lens
19. Nikon Coolpix P1100 – a record-breaking bridge camera with 125x optical zoom
20. Sony Cyber-shot RX100 VII – long-in-the-tooth, versatile compact with zoom

And Yodobashi Camera’s best-selling lenses for 2025 were:

Sign up for breaking news, reviews, opinion, top tech deals, and more.

1. Sony FE 24-70mm F2.8 GM II
2. Nikon Nikkor Z 24-120mm f/4 S
3. Sony FE 70-200mm F2.8 GM OSS II
4. Canon RF 100-500mm F4.5-7.1 L IS USM
5. Canon RF 100-400mm F5.6-8 IS USM
6. Tamron 28-200mm F/2.8-5.6 Di III RXD (E-mount)
7. Canon RF 70-200mm F2.8 L IS USM Z
8. Canon RF 70-200mm F2.8 L IS USM
9. Canon RF 24-70mm F2.8 L IS USM
10. Nikon Nikkor Z 180-600mm f/5.6-6.3 VR
11. Hasselblad XCD 2.8-4/35-100E
12. Nikon Nikkor Z 28-400mm f/4-8 VR
13. Nikon Nikkor Z 70-200mm f/2.8 VR S
14. Sigma 28-70mm F2.8 DG DN | Contemporary (E-mount)
15. Nikon Nikkor Z 24-70mm f/2.8 S II
16. Canon RF 200-800mm F6.3-9 IS USM
17. Sigma 16-300mm F3.5-6.7 DC OS | Contemporary (RF-mount)
18. Canon RF 24-105mm F4 L IS USM
19. Tamron 28-75mm F/2.8 Di III VXD G2 (E-mount)
20. Sigma 24-70mm F2.8 DG DN II | Art (E-mount)

So what are we to make of these lists?

Photography enthusiasts are seemingly keen on small, money-no-object premium compact cameras, while equipping their mirrorless cameras with high-end pro zoom lenses.

The latter point speaks volume of the quality of today’s zoom lenses for mirrorless cameras – users clearly don’t feel that they need a prime lens for outright quality, and that zooms win out for versatility.

What do you make of the two lists? Which of the above products do you own, or have your eye on? Let me know in the comments below!

---

Follow TechRadar on Google News and* add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button!*

And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form, and get regular updates from us on WhatsApp too.

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.