In order to get more people to try Pagecord, I'm wondering if both custom domain support and custom CSS should be offered for free. This would mean image uploads, email newsletter, reply by email and analytics remained the only drivers for upgrading. I think that's probably sufficient, no?

Another consideration is a free trial period where you get access to everything for a month or so. The classic 'try before you buy' approach. I'd happily experiment with this but it can get result in feature spaghetti that makes it difficult to revert if it doesn't work.