Blue Monday is a myth but winter blues are real — how to cope in the cold months and ‘winter well’
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In 2005, psychologist Cliff Arnall coined the term “Blue Monday” as part of a marketing campaign for a British travel agency to encourage people to book a holiday during the winter. Using a pseudo-scientific formula, the third Monday in January was determined to be the “bluest” day of the year, marked by sadness, low energy and withdrawal from social interaction.

Although Blue Monday has been debunked, the feelings associated with a colder, darker season are real.

[Seasonal affective disorder (SAD)](https://www.mayoclinic.org/diseases-conditions/seasonal-affe…

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