Amazing Thailand, the official account for the Tourism Authority of Thailand, has released a new poster featuring global K-pop star Lalisa "Lisa" Manobal, this time promoting the ethereal beauty of the Red Lotus Lake in Udon Thani.

The poster, unveiled on Tuesday, is the second instalment in the "Feel All The Feelings" campaign, which features Lisa as Amazing Thailand Ambassador for a year-long promotional push.

The caption accompanying the new image invites travellers to "Feel the calm at the Red Lotus Lake, Udon Thani, as the first light of morning gently touches the water, where endless pink lotuses bloom across the lake. A moment when everything slows down, allowing your heart to rest and truly absorb the stillness."

The Udon Thani poster follows the campaign’s first release on Jan 13, which showcased Wat Chedi Luang in Chiang Mai. (Photo: Amazing Thailand)

The Udon Thani poster follows the campaign’s first release on Jan 13, which showcased Wat Chedi Luang in Chiang Mai. That image captured the ancient temple illuminated by candlelight with the caption, "Feel the splendour at Wat Chedi Luang, Chiang Mai, as candlelight glows through the night, guiding every step deeper into a history shaped by time. Fascinating, mysterious, and beautifully unforgettable."

TAT announced the Lisa campaign in early January with a brief teaser, revealing that the Buri Ram-born superstar would front a year-long initiative designed to present Thailand from a fresh perspective. Rather than simply highlighting destinations, the campaign aims to evoke the emotions and experiences associated with travelling in the kingdom.

TAT is banking on Lisa’s international star power to attract more visitors to Thailand and help push total tourism revenue back above 3 trillion baht in 2026.

The full campaign video is scheduled for release on Jan 28 at an official launch event and across all Amazing Thailand online platforms.