Standing in the beauty aisle, it’s easy to feel confused—unable to discern between the many options available, offering similar, yet somehow different concerns. Mascaras in particular keep me puzzled: what separates the best lengthening mascaras from volumizing or lifting formulas?

With so many types of mascaras available, even I, as a beauty writer, sometimes wonder what it all means. But experts say these aren’t just buzzwords—they’re essentially a quick guide to what each formula will do for your lashes. “Lengthening mascaras are formulated to visually extend the lash rather than thicken it,” pro makeup artist Catrina Breitw…

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