HubSpot AEO data: Buyers using AI search are more likely to purchase (opens in new tab)  🔎AI Search

CRM buyers using AI search were 36% more likely to purchase than those who didn’t* HubSpot AEO users are generating significantly more traffic, MQLs, and deals than those who aren’t optimizing for AI search** With organic traffic dropping by 27% year over year, marketers investing in AI search are pulling ahead***