Psychol Bull. 2025 Sep;151(9):1125-1146. doi: 10.1037/bul0000498.

Affiliations

  • 1 School of Applied Psychology, Griffith University.

  • 2 School of Criminology and Criminal Justice, Griffith University.

  • PMID: 41231585

  • DOI: 10.1037/bul0000498

Abstract

The resurgence of short-form videos (SFVs), popularized by TikTok and Douyin, has transformed social media platforms, with features like Instagram Reels and YouTube Shorts fostering their widespread adoption. Although initially geared toward entertainment, SFVs are increasingly used in education, political campaigns, advertising, and consumerism, yet their design, characterized by endless scrolling interfaces, has raised concerns ab…

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