Open Social is a concept or idea to bring back the old internet with Personal Blogs, and not give everything to “hosters” (social media platforms), as Dan Abramov explains.

It’s all based on AT Protocol, the solution Bluesky is built on. Bluesky is only an app; the data runs on Personal Data Server (PDS), which can be hosted on your own.

With these technologies, I’m hopeful for the Future of Web.

You can see the initial version, going from Facebook’s and all other social media centralized approach, and their power and monopoly, making it more and more addictive, to a decentralized web:


Image by Dan Abramov, see all details in Future of Web, and even better explained in Dan’s newer post linked in the initial part Open Social — overreacted.

I think this ties really well in the overall Algorithm change, and Death of the Follower. Here is explained the recent changes on LinkedIn as of December 2025.

# LinkedIn

I don’t really know what happens with this platform (LinkedIn). But I see two things:

1. what every other plattform is doing, the TikTokification, that Death of the Follower. That only the post counts
2. that they want to monetize. So you want to boost your posts or get more readers? Please pay for it.

I think in the long run, this will kill the platform. Usually, the ones who make a platform worth reading for readers are the ones sharing insights and nuggets of learning that readers want to see, and therefore follow.

But if you are someone who wants to share Learn in Public or their articles, I will move on. Same as others have already.

Today, I don’t see any platform winning or being on, but all of them. But if you want to follow me, the best way is still my Newsletter, and on Bluesky. Bluesky doesn’t have the algorithms, so you can’t boost to thousands and millions (not for me, haha), but you actually reach your followers, which is what I care most about. PLUS, you can actually share external links to longer pieces, videos, whatever you did or find interesting. This is how the internet should be. That’s why I support this platform the most.

Also, I am a big proponent of supporting why you should have your own website. This is the long-term goal that everyone should have—setting up their unique style and views, making it a little playground for themselves. And therefore, we need social media that supports sharing external blog posts.

If you read about ATProto, the open-source protocol that keeps your posts and data even when Bluesky (the app on top of AT Proto) dies, will stay alive. Dan Abramov shares that beautifully at Open Social — overreacted.

# Why You should have your Own website

See Why have your website.

# Further Reads

• Birth of the Followers
• Death of the Follower
• Future of Web
• Why have your Website // Future of Blogging
• Social Media Addiction

Origin: Open Social — overreacted References: Future of Web Created 2025-09-27