Hyundai Tests Containerized Ad Tech To Drive New Efficiency (opens in new tab)  🐳Docker  Content type: News

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP […] The post appeared first on .