Apple Adds Personalized Recommendations and New Marketing Tools to the App Store (opens in new tab)
Apple last week features, including personalized app recommendations and expanded tools for developers to market their apps. The most visible change for users is , a new discovery feature that surfaces app and game recommendations tailored to individual interests and behavior. Alongside each recommendation, new "App Notes" explain why a specific app is being surfaced. The collections can appear across the Apps, Games, and Search tabs, and will evolve over time as users' download and usage pat...
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