End-to-End Personalized Content Ranking Architecture Using Neural Relevance, Behavioral Prediction…
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End-to-End Personalized Content Ranking Architecture Using Neural Relevance, Behavioral Prediction, and Multi-Objective Optimization

A unified content ranking system that combines deep neural relevance modelling, behavioural predictions, affinity signals, freshness decay, and multi-objective optimisation to deliver personalised, diverse, and engagement-optimised recommendations across multiple surfaces.

107 min read18 hours ago

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Overview of the Personalized Ranking System

Deep Neural Network–Based Relevance Ranking

  • User and content embeddings
  • Cross-feature interaction modeling
  • Neural relevance scoring

Multi-Objective Ranking Optimization

  • Engagement optimization
  • Watch-time optimization
  • Quality-aware score aggregation

**User–Cont…

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