Content moderation is one of the most critical yet challenging aspects of building AI applications. As developers, we’re tasked with creating systems that can understand context, detect harmful content, and make nuanced decisions—all while maintaining a positive user experience. Today, I want to share insights from building a production-grade NSFW detection system that goes beyond simple keyword blocking.

Why Simple Keyword Filtering Isn’t Enough

When I first started working on content moderation, I thought a simple blocklist would suffice. Flag a few explicit words, block them, and call it a day. Reality quickly proved me wrong.

Users are creative. They use character substitutions ("s3x"), deliberate spacing ("p o r n"), and roleplay scenarios to bypass filters. Mean…

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