What we learned shipping AI products at Aura Technologies

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Everyone’s building with AI these days. Most are doing it wrong.

After shipping multiple AI-powered products at Aura Technologies, we’ve learned some hard lessons about what actually works. This isn’t theory — it’s what we discovered by breaking things in production.

Lesson 1: The Demo-to-Production Gap is Massive

Here’s a pattern we see constantly: Someone builds an AI demo in a weekend. It works great for the happy path. They get excited, show stakeholders, everyone’s impressed.

Then they try to ship it.

Suddenly they’re dealing with:

• Edge cases that break everything
• Users who input things no one anticipated
• Latency that’s acceptable in demos but frustrating in production
• Costs that seemed fine at demo scale but blow up with real usage
• Hallucinations that were funny in testing but embarrassing with customers

What we do now: Build for production from day one. Every feature gets stress-tested with adversarial inputs before anyone sees a demo.

Lesson 2: Prompt Engineering is Real Engineering

Early on, we treated prompts as an afterthought — something to quickly iterate on until the output looked right. That was a mistake.

Prompts are code. They need:

• Version control
• Testing
• Documentation
• Review processes

A small change to a prompt can have cascading effects on model behavior. We’ve seen single-word changes improve accuracy by 20% — and single-word changes break features entirely.

What we do now: Prompts live in version control with the rest of our codebase. Changes go through PR review.

Lesson 3: Users Don’t Know How to Talk to AI

We assumed users would figure out how to prompt our AI products effectively. They didn’t.

Real user inputs are:

• Vague ("make it better")
• Missing context the AI needs
• Formatted weirdly
• Sometimes in the wrong language

What we do now: Design for bad inputs. Add clarifying questions. Provide examples. Guide users toward effective interactions.

Lesson 4: Retrieval is Usually the Bottleneck

In RAG (Retrieval-Augmented Generation) systems, the retrieval step determines the ceiling of your quality. If you fetch the wrong documents, the world’s best language model can’t save you.

We spent months optimizing our generation step before realizing retrieval was the actual problem.

What we do now: Measure retrieval quality independently. Track metrics like relevance, recall, and precision. Only then do we worry about generation.

Lesson 5: Streaming Changes Everything

The difference between waiting 10 seconds for a response and seeing text appear instantly is enormous for user experience. Same total time, completely different perception.

What we do now: Stream by default. Every AI interaction shows real-time output.

Lesson 6: Caching is Non-Negotiable

API costs add up fast. So does latency. Caching solves both.

We cache at multiple levels:

• Exact match: Same input → same output
• Semantic similarity: Similar inputs → reuse relevant work
• Computed embeddings: Don’t re-embed the same content

One product saw a 70% reduction in API costs after implementing proper caching.

Lesson 7: Error Handling is a Feature

AI systems fail in weird ways. Models return unexpected formats. APIs timeout. Rate limits hit. Content filters trigger unexpectedly.

Users need to understand what happened and what to do next. "An error occurred" is not acceptable.

What we do now:

• Graceful degradation when possible
• Clear error messages that explain what happened
• Automatic retries with exponential backoff
• Fallback behaviors for common failure modes

Lesson 8: Evaluation is Harder Than Building

How do you know if your AI is good? This question haunted us longer than we’d like to admit.

Traditional software has clear pass/fail tests. AI outputs exist on a spectrum. Two responses can both be "correct" but one is clearly better.

What we do now:

• Build evaluation datasets for each use case
• Use LLM-as-judge for scalable evaluation
• Track metrics over time to catch regressions
• Regular human evaluation sprints

Lesson 9: Start with Humans in the Loop

The temptation is to automate everything. Let the AI handle it end-to-end. No human intervention needed.

This is usually wrong, at least initially.

Starting with humans in the loop lets you:

• Catch errors before they reach users
• Build training data from corrections
• Understand failure modes
• Build trust with stakeholders

Lesson 10: The Model is the Least Important Part

This one surprised us. We assumed model selection was the key decision. GPT-4 vs Claude vs Gemini vs open source — surely this is what matters most?

In practice, these factors matter more:

• Quality of your training/retrieval data
• How well you understand user needs
• Prompt engineering
• System design and error handling
• UX that guides users to successful interactions

Models are increasingly commoditized. A well-designed system with a "worse" model often beats a poorly designed system with the best model.

The Meta-Lesson: Ship, Learn, Iterate

The biggest lesson? You can’t learn this stuff in theory. You have to ship things, see how they break, and fix them.

We’ve built products that failed, features we had to remove, and plenty of things we’re still improving. Each failure taught us something valuable.

If you’re building with AI, expect to get things wrong. The goal isn’t to be perfect — it’s to learn faster than your competition.

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At Aura Technologies, we’re applying these lessons to build AI products that actually work in production. If you’re on a similar journey, we’d love to hear what you’re learning.