Priya Dogra has been appointed as the next chief executive of U.K. public service broadcaster Channel 4.

Dogra will join Channel 4 in March 2026. Current Channel 4 chief Jonathan Allan will continue in the role of interim CEO until then.

Dogra, who currently holds the post as chief advertising group data and new revenue Officer at pay-TV Sky, is a prominent TV exec with more than two decades experience in the media industry in the U.S., Euope, Middle East and U.K. Her expertise spans across programming, production, strategy, mergers and acquisitions, as well as business development.

Prior to joining Sky, Dogra spent 14 years at Time Warner/WarnerMedia and Warner Bros. Discovery where she was president and managing director for Warner Bros. Discovery (Europe Middle East and Africa) EMEA with responsibility for programming and production, marketing, advertising, commercial partnerships across networks, streaming, theatrical distribution and content licensing. Dogra also led local original series production for HBO and HBO Max.

“I am delighted that Priya Dogra will become Channel 4’s eighth Chief Executive Officer. Priya is an outstanding executive, a visionary leader and has a formidable intellect,” said Geoff Cooper, who is Channel 4 chair, in a statement. “She has impressive experience in driving commercial growth and digital transformation, as well as building collaborative partnerships, alongside a track record of nurturing creative processes, delivering effective programming strategies and building content production capabilities,” he added noting that Dogra “possesses a passion for Channel 4 and a deep understanding of its public service remit.”

Commented Dogra: “Joining Channel 4 at this moment is a genuine privilege. Few organisations sit so firmly at the heart of British culture or have such a clear purpose and vital mission: to challenge, to reflect and represent voices across the UK, and to spark change through entertainment.”