“All Her Fault,” Peacock’s mystery limited series starring Sarah Snook, Jake Lacy and Dakota Fanning, has become the most-watched original series launch in the streamer’s history.
In its first three weeks of availability, the series hit 46 million hours watched. That total was counted across all episodes, meaning that the series premiere on Nov. 7 had three weeks to accrue viewership, while the second episode had two weeks and the third episode had one week. Per Nielsen, “All Her Fault” remained among the top five most-watched streaming originals in the U.S. during those three weeks.
The “All Her Fault” news caps off a major viewership month for NBCUniversal, which owns Peacock, with the other major highlight being the the Macy’s Thanksgivin…
“All Her Fault,” Peacock’s mystery limited series starring Sarah Snook, Jake Lacy and Dakota Fanning, has become the most-watched original series launch in the streamer’s history.
In its first three weeks of availability, the series hit 46 million hours watched. That total was counted across all episodes, meaning that the series premiere on Nov. 7 had three weeks to accrue viewership, while the second episode had two weeks and the third episode had one week. Per Nielsen, “All Her Fault” remained among the top five most-watched streaming originals in the U.S. during those three weeks.
The “All Her Fault” news caps off a major viewership month for NBCUniversal, which owns Peacock, with the other major highlight being the the Macy’s Thanksgiving Day Parade. The annual telecast drew in its largest audience ever with more than 36 million viewers across all platforms, including Peacock and Telemundo. On NBC alone, the parade was the most watched non-sports, non-news telecast on broadcast TV since the 2019 Oscars, as well as being 2025’s most co-viewed non-sports, non-news telecast; 66% of viewers were parents and children watching together. On Peacock, it was the biggest non-sports, non-news simulcast ever.
NBC aired four of the five highest-rated entertainment specials in November among adults 18-49. After the parade was “The National Dog” show — which hit 13.6 million viewers across demos, marking a third consecutive year of growth. ABC’s Country Music Awards were No. 3, followed by NBC’s “Saturday Night Live” Thanksgiving special and “Wicked: One Wonderful Night” at No. 4 and No. 5. And across all programming, NBC was No. 1 among total viewers and the 18-49 demo in November.
Looking to sports, the NFL game between the Cincinnati Bengals and the Baltimore Ravens on Thanksgiving was the holiday’s most-watched primetime game of all time, hitting more than 28 million viewers across platforms. And with reality TV content, as previously reported by Variety, BravoCon had a banner year with 3 million viewers on Peacock and 419 million engagements across platforms, including social media.
NBC’s big month also extended to advertising. According to various ad sources, viewers of the Macy’s Thanksgiving Day programing were +24% more likely to search for brands than viewers of other specials that day, and ads aired during the parade were found to be greater in likeability by 28%, message memorability by +19% and brand memorability by +12%.