In 1927, Samuel Orton, a neuropsychiatrist, observed that many of his young patients with reading difficulties reversed similar letters, confusing d for b, for example. Concluding that the condition was caused by “directional confusion,” he coined the term strephosymbolia, meaning “twisted symbol.” The characterization, but not the coinage, stuck—and fueled early speculation that what came to be known as dyslexia was a visual disorder that caused printed letters to appear as a confusing, jumbled mess.

Since then, a cottage industry of dyslexia-focused products has emerged, hawking everything from prisms to tinted glasses and transparent color overlays. One website catering to dyslexic readers—whose tagline promises to…

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