Amazon wants to increasingly encourage users of Alexa+ to buy products in its online shop. In the USA and Canada, the online retailer has now rolled out an update for its new voice assistant, which, according to TechCrunch, combines several new shopping features.

This includes according to TechCrunch a new shopping hub that can be used on the screen devices Echo Show 15 and Echo Show 21. There, users can view order information in real-time, see recent orders, and manage shopping lists. Furthermore, Amazon intends to suggest products for the household in the dashboard that users might still want to buy. Via touch, such products can then be directly added to the shopping cart and ordered.

In addition, Amazon wants to enable users on Alexa devices to add products to an order that has already been placed at any time. This works until the items have left the warehouse. Amazon’s voice assistant Alexa+ is also gaining the ability to recommend gifts and display these recommendations on the screen.

Alexa as a Shopping Turbo

For several months now, Amazon has also been rolling out the function to automatically purchase products when the price drops to a certain point, reports The Verge. The features show that Amazon wants to re-establish its Alexa voice assistant as a shopping turbo. With the original Alexa, this hope was disappointed – only a small portion of users actually used the voice assistant to shop via voice command. It is obvious that Alexa devices with screens are better suited for shopping.

The new features for Alexa devices and Alexa+ have so far only been announced for the USA. However, Amazon’s revised voice assistant is now also available in Germany – at least for selected users. “A small number” of Alexa users have been invited to the beta phase since the end of November.

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This article was originally published in German. It was translated with technical assistance and editorially reviewed before publication.