- Salesforce Integrates Informatica into its Data Platform
US software manufacturer Salesforce has completed the acquisition of data management specialist Informatica. The company intends to expand its cloud platform with functions for data integration and management. Informatica will complement Salesforce products such as Data 360, MuleSoft, and Tableau with tools that consolidate, clean, and manage master and metadata.
Salesforce CEO Marc Benioff emphasized that clean and reliable data is the basis for precise arti…
- Salesforce Integrates Informatica into its Data Platform
US software manufacturer Salesforce has completed the acquisition of data management specialist Informatica. The company intends to expand its cloud platform with functions for data integration and management. Informatica will complement Salesforce products such as Data 360, MuleSoft, and Tableau with tools that consolidate, clean, and manage master and metadata.
Salesforce CEO Marc Benioff emphasized that clean and reliable data is the basis for precise artificial intelligence. Only on this basis can AI agents make meaningful decisions. With the integration of Informatica, Salesforce aims to establish a unified foundation for making data usable securely and traceably across applications and business areas.
Unified Data Source for Agentforce and Data 360
Informatica is intended to strengthen the company’s own Agentforce platform, on which autonomous AI agents take over tasks in business operations. The "Data 360" environment forms the basis for this. It brings together data from different systems. Informatica is intended to unify this data in the future, check its quality, and document its origin.
According to Salesforce, these mechanisms ensure that AI accesses consistent, verified data to deliver reliable results in the future. With MuleSoft’s integration tools, linked data and application chains are to be created that enable rapid responses to business events.
Informatica is intended to unify information from the Salesforce platform "Data 360" in the future and check its quality.
(Image: Salesforce)
Better Use of Metadata
Informatica also captures, interprets, and unifies metadata from different enterprise systems, such as finance, human resources, logistics, and ERP applications. This metadata describes where the data comes from, how it is linked, and which policies apply to its use.
This should make it easier for customers to understand the state of the information and which business rules apply to it. This transparency is considered crucial to avoid hallucinations in AI systems. At the same time, Salesforce intends to expand the "Zero-Copy" integration approach where data can be used directly from external systems without copying.
In large companies, data often comes from different sources. Informatica is intended to make the origin of data in Salesforce traceable.
(Image: Salesforce)
Future of Informatica
Informatica is to remain a brand and organization within the group and will continue to support its partner networks. With the merger, Salesforce aims to unite data, applications, and automation under one roof.
(akr)
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This article was originally published in German. It was translated with technical assistance and editorially reviewed before publication.