ARRI stands at a defining moment in its history. The company that shaped the visual language of modern cinema now faces an industry landscape that has moved far beyond the traditional studio ecosystem. A new generation of filmmakers, creators, and streaming-driven productions now drives global demand. The question is whether ARRI should remain anchored in its flagship tier or strategically expand into the fast-growing prosumer cinema market.

Source: Should ARRI Focus On Prosumer Cinema Cameras? – Y.M.Cinema Magazine