Comparing data breaches is like comparing apples and oranges. They differ on many levels. To news media, the size of the brand, how many users were impacted, and how it was done often dominate the headlines. For victims, what really matters is the type of information stolen. And for the organizations involved, the focus is on how they will handle the incident. So, let’s have a look at the three that showed up in the news feeds today.

700Credit

700Credit is a US provider of credit reports, preliminary credit checks, identity verification, fraud detection, and compliance tools for automobile, recreational vehicle, powersports, and marine dealerships.

In a notice on its website, 700Credit informed media, partners, and affected individuals that it suffered a third-party supply-chain attack in late October 2025. According to the notice, an attacker gained unauthorized access to personally identifiable information (PII), including names, addresses, dates of birth, and Social Security numbers (SSNs). The breach involves data collected between May and October, impacting roughly 5.6 million people.

The supply-chain attack demonstrates the importance of how you handle attacks. Reportedly, 700Credit communicates with more than 200 integration partners through application programming interfaces (APIs). When one of the partners was compromised in July, they failed to notify 700Credit. As a result, unnamed cybercriminals broke into that third-party’s system and exploited an API used to pull consumer information.

700Credit shut down the exposed third-party API, notified the FBI and FTC, and is mailing letters to victims offering credit monitoring while coordinating with dealers and state regulators.

SoundCloud

SoundCloud is a leading audio streaming platform where users can upload, promote, stream, and share music, podcasts, and other audio content.

SoundCloud posted a notice on its website stating that it recently detected unauthorized activity in an ancillary service dashboard. Ancillary services refer to specialized functions that help maintain stability and reliability. When SoundCloud contained the attack, it experienced denial-of-service attacks, two of which were able to temporarily disable its platform’s availability on the web.

An investigation found that no sensitive data such as financial or password data was accessed. The exposed data consisted of email addresses and information already visible on public SoundCloud profiles. The company estimates the incident affected roughly 20% of its user base.

Pornhub

Pornhub is one of the world’s most visited adult video-sharing websites, allowing users to view content anonymously or create accounts to upload and interact with videos.

Reportedly, Pornhub disclosed that on November 8, 2025, a security breach at third-party analytics provider Mixpanel exposed “a limited set of analytics events for certain users.” Pornhub stressed that this was not a breach of Pornhub’s own systems, and said that passwords, payment details, and financial information were not exposed. Mixpanel, however, disputes that the data originated from its November 2025 security incident.

According to reports, the ShinyHunters ransomware group claims to have obtained about 94 GB of data containing more than 200 million analytics records tied to Pornhub Premium activity. ShinyHunters shared a data sample with BleepingComputer that included a Pornhub Premium member’s email address, activity type, location, video URL, video name, keywords associated with the video, and the time the event occurred.

ShinyHunters has told BleepingComputer that it sent extortion demands to Pornhub, and the nature of the exposed data creates clear risks for blackmail, outing, and reputational harm—even though no Social Security numbers, government IDs, or payment card details are in the scope of the breach.

Comparing apples and oranges

As you can see, these are three very different data breaches. Not just in how they happened, but in what they mean for the people affected.

While email addresses and knowing that someone uses SoundCloud could be useful for phishers and scammers, it’s a long way from the leverage that comes with detailed records of Pornhub Premium activity. If that doesn’t get you on the list of a “hello pervert” scammer, I don’t know what will.

But undoubtedly the most dangerous one for those affected is the 700Credit breach which provides an attacker with enough information for identity theft. In the other cases an attacker will have to penetrate another defense layer, but with a successful identity theft the attacker has reached an important goal.

Aspect	SoundCloud	700Credit	Pornhub
People affected	Estimated ~28–36 million users (about 20% of users) ​	~5.6 million people ​	“Select” Premium users; ~201 million activity records (not 201 million people) ​
Leaked data	Email addresses and public profile info ​	Names, addresses, dates of birth, SSNs ​​	Search, watch, and download activity; attacker-shared samples include email addresses, timestamps, and IP/geo-location data
Sensitivity level	Low (mostly already public contact/profile data) ​	Very high (classic identity‑theft PII) ​​	Very high (intimate behavioral and preference data, blackmail/extortion potential) ​
Breach cause	Unauthorized access to an internal service dashboard ​	Third‑party API compromise (supply‑chain attack) ​​	Disputed incident involving third-party analytics data (Mixpanel), following a smishing campaign

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About the author

Was a Microsoft MVP in consumer security for 12 years running. Can speak four languages. Smells of rich mahogany and leather-bound books.