(Image credit: Affinity / Canva)

When I announced at Canva World Tour in October that the all-new, professional-grade Affinity would become completely free, the design world reacted with a mix of shock, curiosity and - among many - relief.

In an industry long dominated by expensive subscriptions, locked ecosystems and tools that feel increasingly distant from the needs of working designers, the idea of studio-grade software at zero cost feels almost radical.

Since then, more than three million people have downloaded Affinity in just a few weeks. And that proves this isn’t a gimmick. Instead, the move signals a deeper shift in what the creative community values: power, accessibility and ownership now come first.

As the CEO of Affinity, I’ve seen ju…

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