RedBird IMI has first look for unscripted projects
December 9, 2025, 4:27 PM ET
*The Atlantic *and Prologue Entertainment—the independent production studio founded by Lloyd Braun, Sarah Bremner, and Noah Oppenheim, and backed by RedBird Capital Partners—have entered into an exclusive first-look agreement to develop films and series based on The Atlantic’s journalism. As part of the deal, RedBird IMI, the joint venture led by Jeff Zucker, also has a first look to develop unscripted projects.
The agreement recognizes the tremendous potential for informative and entertaining projects to be developed based on The Atlantic’s acclaimed reporting and stories, as well as its 168-year historical archive.
The Atlantic has grown into one of the largest and most well-known magazines in th…
RedBird IMI has first look for unscripted projects
December 9, 2025, 4:27 PM ET
*The Atlantic *and Prologue Entertainment—the independent production studio founded by Lloyd Braun, Sarah Bremner, and Noah Oppenheim, and backed by RedBird Capital Partners—have entered into an exclusive first-look agreement to develop films and series based on The Atlantic’s journalism. As part of the deal, RedBird IMI, the joint venture led by Jeff Zucker, also has a first look to develop unscripted projects.
The agreement recognizes the tremendous potential for informative and entertaining projects to be developed based on The Atlantic’s acclaimed reporting and stories, as well as its 168-year historical archive.
The Atlantic has grown into one of the largest and most well-known magazines in the country, and is renowned for compelling, cinematic reporting and storytelling from some of the world’s best writers. The Atlantic has expanded into film and television, adapting deeply reported stories for the screen. Recent credits include the series Shadowland and the Emmy-winning Lowndes County and the Road to Black Power, with more than a dozen scripted and unscripted projects in development with major studios.
In its first year, Prologue Entertainment has quickly earned a reputation for premium, compelling dramas inspired by real-life characters and events––including the Netflix series Zero Day, starring Robert De Niro, and A House of Dynamite, the film directed by Kathryn Bigelow.
“The Atlantic uncovers the kinds of stories Prologue was created to tell,” Oppenheim said. “Both of our teams are fascinated not only with what’s happening in the world but also what could come next. We look forward to working with their journalists to develop more timely and relevant entertainment.”
“Prologue and RedBird IMI are the ideal partners for us,” Nicholas Thompson, CEO of The Atlantic, said. “The Atlantic’s journalism is known for editorial rigor, exceptional writing, narrative brilliance, and memorable characters. I think we’re going to make some great art together.”
About Prologue Entertainment Prologue Entertainment is an independent film and television studio based in New York and Los Angeles, dedicated to scripted stories inspired by real people, history, and reported nonfiction. Backed by Jeff Zucker and RedBird Capital Partners, the company was founded in 2024 by Lloyd Braun (former chairman of WME and ABC Entertainment Television Group), Sarah Bremner (former president of Ava DuVernay’s ARRAY Filmworks and veteran Netflix executive), and Noah Oppenheim (award-winning screenwriter of Jackie and former president of NBC News). With decades of experience writing, developing, and producing major series and films, Prologue is building a slate of premium, character-driven projects based on books, articles, memoirs, and personal stories, including the 2025 Netflix thrillers A House of Dynamite and Zero Day.
About RedBird IMI RedBird IMI is a joint venture between RedBird Capital Partners, a New York based private-equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi. RedBird IMI is focused on investing in premier companies across news, media, entertainment, sports, and live-event verticals.
About The Atlantic The Atlantic was founded in 1857 as a magazine of politics, arts, and letters, with a mission to understand the American idea. That work has intensified and expanded through reporting on culture, science, national security, technology, literature, and more. This year alone, The Atlantic has added more than 50 journalists to its staff as part of a major editorial expansion; launched broader coverage of defense, national security, technology, health, and science; begun publishing two more print issues annually; introduced a Games hub; and begun offering free digital access to every public U.S. high school. It has a record number of subscriptions—more than 1.4 million—after many years of continuous and dramatic subscription growth. The Atlantic is represented by CAA.
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