January 21, 2026
Answered questions and in-depth summary now available
On October 7, 2025, FIAT/IFTA’s Value, Use and Copyright Commission hosted a compelling 90-minute online roundtable titled Money’s Too Tight: Commercial Value of Archives. The session brought together leading audiovisual archive professionals from around the world to explore how broadcast and audiovisual archives can demonstrate and strengthen their commercial value while balancing their heritage and cultural roles.
The conversation centered on practical frameworks and strategies to help archives build robust methodologies, gather meaningful data, and present compelling business cases that demonstra…
January 21, 2026
Answered questions and in-depth summary now available
On October 7, 2025, FIAT/IFTA’s Value, Use and Copyright Commission hosted a compelling 90-minute online roundtable titled Money’s Too Tight: Commercial Value of Archives. The session brought together leading audiovisual archive professionals from around the world to explore how broadcast and audiovisual archives can demonstrate and strengthen their commercial value while balancing their heritage and cultural roles.
The conversation centered on practical frameworks and strategies to help archives build robust methodologies, gather meaningful data, and present compelling business cases that demonstrate financial returns. Contributors shared insights on how to measure impact, link archival activities to broader organisational goals, and reinforce the role of archives within an increasingly competitive digital media landscape.
We have now published on our website an in-depth summary of the discussion by Gabriele di Majo, along with the questions submitted by participants and answered by the panellists during the session. We invite you to visit the main webpage to explore these key insights and continue the conversation around the sustainable and strategic value of audiovisual archives.
LATEST NEWS
LATEST NEWS
January 19, 2026
VUC Welcomes New Chair
Louise Broch steps in as Commission Chair
January 15, 2026
Membership Survey and Workshop
Report now available
January 13, 2026
PMC Seminar 2026
The call for proposals is now open!
January 12, 2026
Creative Dialogues with Broadcast Archives
An initiative by the MSC & VIEW Journal
January 8, 2026
Media Studies Grant 2025
Research papers now available